BRIAN AITKEN: DIGITAL STRATEGY & PAID MEDIA EXPERT

DATA DRIVEN
CREATIVE & PAID MEDIA PRO

I provide clients with more than just visually compelling storytelling and Webby-award nominated campaigns.

As the founder of two digital agencies and one of the only non-academics to attend MIT’s first ever Conference on Digital Experimentation (#CODECon14) I believe data informed creative and rapid digital experimentation through paid media is the future of successful marketing. I have managed global digital accounts like Adobe, helped launch Photoshop and Lightroom to millions of users, conducted Ethnographic Research for The North Face, and am an advocate for Content Marketing, Storytelling, and the smart placement of paid media.


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MARKETING WITH MEANING

I believe in using data to inform provocative creative while driving meaningful conversions.

I’m interested in providing businesses with access to Marketing With Meaning. That process begins by finding out what’s most important to you, the customer, and developing the strategic umbrella under which we execute campaigns engineered to help your business succeed. I do this by rapidly experimenting with paid media campaigns, beyond simple A/B testing, to find out what messaging resonates the most with your target consumer and developing campaigns around the most statistically significant messaging.

Strategic Marketing
Digital Media Buying
Branding


SERVICES

New York City Paid Media Pro

BRANDING

I’ve used Rapid Digital Experimentation to help enterprise level companies and sixty-five year old established businesses with branding and rebranding initiatives. Logo’s, Brand Standards, and Launch Campaigns. I’ve been there.

New York City Paid Media Pro

SOCIAL MEDIA MARKETING

Community Management, Design, Crisis Response Planning, Editorial Planning, and Social Media Recommendations. I’ve managed the social media accounts for Fortune 100 companies with millions of fans. Trust me, I’ve seen everything.

New York City Paid Media Pro

DIGITAL MEDIA BUYING

Hulu, Facebook, Google, YouTube, Twitter, Klout. The list goes on. I’ve strategically placed millions of dollars with each of these companies to help my clients achieve their goals.

New York City Paid Media Pro

RESPONSIVE WEB DESIGN

Using beautiful themes and working with incredibly talented designers I can help you launch a beautiful website that looks just as slick on an iPhone 6 as it does your desktop computer.

New York City Paid Media Pro

SEO

My search engine optimization specialists implement and maintain best practices to ensure your company is found on the web as easily as possible. Your competitors? Not so much.

New York City Paid Media Pro

PRODUCT LAUNCHES

Pop-up shops. Television appearances. Blogger partnerships. Giveaways. Paid and earned media exposure. I’ve helped launch products to millions of real-life, paying, customers.

New York City Paid Media Pro

CONTENT MARKETING

Your message is pointless if it doesn’t reach people. I’ve helped craft editorials, listicles, and interviews that have gotten my clients placed everywhere from Forbes to BuzzFeed.

New York City Paid Media Pro

INFLUENCER OUTREACH

There are already people out there with thousands, if not millions, of fans championing everything from vegan food to photography. I work with them to adopt their fanbase and promote your brand.

New York City Paid Media Pro

EVENT MARKETING

Trade shows, pop-up shops, and intimate media events. I’ve handled the logistics to make sure everyone from boutique Napa vineyards to Silicon Valley titans do event marketing right.

New York City Paid Media Pro

CMO PROGRAM

Full service marketing from an award winning digital marketer and paid media expert who has been trusted with placing millions of dollars in paid media budgets from some of the world’s leading brands. I provide marketing plans and media buys custom tailored for your business, including weekly status and strategy sessions. Affordably priced at less than the starting salary of a first year marketing assistant.

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ABOUT BRIAN

I draw my experience from the interactive arm of the world’s largest PR firm, have worked on the teams that launched Justin Bieber and Miley Cyrus’s iPhone apps, and have provided marketing and advertising guidance to some of the world’s sexiest consumer products including Range Rover, Mercedes-Benz, and Patagonia.


Brian Aitken Marketing Strategy

Brian Aitken

DATA DRIVEN MARKETER + PAID MEDIA PRO

When I’m not leading Alister & Paine Magazine, I provide strategic guidance for digital creative agencies, video production houses, and PR firms on developing paid media strategies or ideating BIG campaigns for valued clients. Adobe nominated my creative work for a Webby Award after ideating the campaign that helped launch Lightroom 4 to over a million users. I’ve conducted ethnographic research for The North Face, have managed millions of dollars in digital media buys from Hulu to Facebook, and have overseen annual strategic marketing plans and content marketing campaigns for companies like Mercedes-Benz, Patagonia, Land Rover and Sony.


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LET’S MAKE
SOMETHING BEAUTIFUL

Interested in working together? Drop me a line.

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+1 646 522 1842
brian.aitken@alisterpaine.com