Who am I?

Digital Strategy

Brian is a Webby Award nominated marketer, entrepreneur, and best-selling author. He helped oversee the launch of Adobe Lightroom 4 and Photoshop CS6 while a supervisor at Edelman Digital, was the Head of Creative Strategy at Emergent Order, and brought digital strategy to the Foundation for Economic Education as their first Director of New Media. He presently serves on the Board of Directors for three companies–including Alister & Paine Magazine–and is the Managing Supervisor of Paid Media at Ketchum Digital where he oversees paid strategy for companies like Hewlett-Packard, Chase, and MasterCard.

Digital Strategy 96%
Paid Media 91%
Alpine Climbing 78%
My Work
Branded Content + Creative Direction for Ferrari

Branded Content + Creative Direction for Ferrari

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Managing Corporate Crisis with Paid Media

Managing Corporate Crisis with Paid Media

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Global Digital Launch of Photoshop CS6

Global Digital Launch of Photoshop CS6

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Ethnographic Research for The North Face

Ethnographic Research for The North Face

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Around the World With Lightroom

Around the World With Lightroom

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In case you were wondering

MORE ABOUT ME

Brian Aitken

Brian attended Rutgers University as an undergraduate where he launched his first company, Vertical Trips, a social utility that connected young professionals with adventure vacations across the United States. Aitken later served as a publisher at MediaPlanet where he financed and oversaw special reports that were distributed in the Wall Street Journal, USA Today, and The Washington Post.

In 2009, Aitken founded Alister & Paine Magazine which serves as a content distributor for B2B and luxury lifestyle companies. Two years later, he was awarded a scholarship for “exceptional entrepreneurship” by Manchester Business School’s Global MBA Program.

He has since earned a Statement of Professional Achievement from the NYU Stern School of Business and regularly attends summits on the Initiative on the Digital Economy at the Massachusetts Institute of Technology (MIT).

Aitken presently serves on the Board of Directors of Alister & Paine Magazine, Alpenglow, The Bridges Family Resort & Tennis Club and serves as the Managing Supervisor of Paid Media at Ketchum Digital.

brian aitken the blue tent sky

GET THE BOOK

“I read the book in one setting. Searing. Infuriating. Uplifting. All at once. Brian Aitken has written a searing memoir about his experience inside a legal system that has lost it’s moral compass” – Clark Neily III, Institute for Justice

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Thoughts on Marketing, Freedom, Mountains and Entrepreneurship.

The War Chest

1,465 Miles in a Frankfurt Flyer

1,465 Miles in a Frankfurt Flyer

This article originally appeared in the November/December 2016 edition of the Porsche 356 Regsitry. The very first thing anyone asks when they see the Frankfurt Flyer is always, “What the heck is that thing?”. No, it’s not a kit car. No, it’s not technically a Porsche. It is something else altogether. Perhaps the best way…
My Cocktail: The St. Louis Time Machine

My Cocktail: The St. Louis Time Machine

I've been spending a lot of time in the Show Me State lately and wanted to craft a cocktail that blended the preferred drink of MadMen worldwide with something uniquely St. Louis. The drink I came up with is an Old Fashioned inspired by Gooey Butter Cake, a sugary dessert St. Louis is famous for. It's…
Merry Christmas!

Merry Christmas!

Two-thousand-and-fifteen started off as a bit of a mixed blessing. On the one hand, my memoir made Amazon's Bestseller's list and Jenna had finished both chemotherapy and radiation treatment, but we weren't out of the woods yet. For most of 2014, we'd been battling to keep our "muchness", to borrow a sentiment from Lewis Carrol's Mad Hatter, and…
If the New York Times Branded Content Solution is So Awful, Why Do We Keep Buying It?

If the New York Times Branded Content Solution is So Awful, Why Do We Keep Buying It?

Last quarter I ran a branded content campaign with the New York Times (Wikipedia: Branded Content) that included a paid post and display banners across the entirety of the nytimes.com website. To be blunt, I didn’t think it was worth it. But why not and, more importantly, why did my client disagree? The design? Not…

PR Advice for Startups from DigiDay, Elite Daily, and Me.

PR Advice for Startups from DigiDay, Elite Daily, and Me.

Last night I was on a panel of experts talking to Silicon Alley entrepreneurs about how startups can cut through the noise and reach their target audience. The other panelists included Luis A. Navia of Elite Daily, Aaron Gottlieb of DigiDay, Yannis Moati of HotelsByDay, and João-Pierre S. Ruth of Xconomy. Who Are These "Experts"? I'm going to run…
My Webinar with Taboola on Modernizing Public Relations

My Webinar with Taboola on Modernizing Public Relations

Last week Taboola (Business Insider: Billion-dollar unicorn Taboola has just raised more millions in funding, and now plans to conquer China) hosted a webinar with me around the topic of modernizing public relations. Over 300 people registered, including executives from companies like Samsung, Ancestry.com, LiveNation, InStyle, HarperCollins, ASOS and Lending Tree to hear about how…
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