Brian is a Webby Award nominated marketer, entrepreneur, and best-selling author. He helped oversee the launch of Adobe Lightroom 4 and Photoshop CS6 while a supervisor at Edelman Digital, was the Head of Creative Strategy at Emergent Order, and brought digital strategy to the Foundation for Economic Education as their first Director of New Media. He presently serves on the Board of Directors for three companies–including Alister & Paine Magazine–and is the Managing Supervisor of Paid Media at Ketchum Digital where he oversees paid strategy for companies like Hewlett-Packard, Chase, and MasterCard.
Who am I?
Branded Content + Creative Direction for FerrariDigital Strategy View Project
Managing Corporate Crisis with Paid MediaDigital Strategy View Project
Global Digital Launch of Photoshop CS6Digital Strategy View Project
Ethnographic Research for The North FaceBrand Strategy View Project
Around the World With LightroomDigital Strategy View Project
“Brian fosters great partnerships by developing a creative approach to business development specific to his client’s or advertisers needs. In the short time we’ve worked with Brian, he has over-delivered, assuring his ideas were not only executed, but well executed.”Jason Kintzler - CEO, Pitchengine
“Brian’s proclivity to be an early adapter not only enables Ketchum to be a thought leader but also gives his clients the edge when going to market. While working together he has always made it a point execute no matter how strenuous or time-consuming the task or project.”Mike Villalobos - Virool
“In the short time Brian has been with Ketchum, he’s been instrumental in implementing my product across his book of business. After meeting with Brian for a brief period of time, he went to work and applied Outbrain’s content discovery platform across several different Fortune 500 brands.”Larry Otsuka - Outbrain
“I’ve had the opportunity to work closely with Brian on social content creation campaigns and he has continually brought unmatched dedication, insight, and integrity to the job. Brian has been an amazing partner – from ideation to execution – and I’m thankful to have him as a trusted colleague.”Brian Landau - IZEA
In case you were wondering
MORE ABOUT ME
Brian attended Rutgers University as an undergraduate where he launched his first company, Vertical Trips, a social utility that connected young professionals with adventure vacations across the United States. Aitken later served as a publisher at MediaPlanet where he financed and oversaw special reports that were distributed in the Wall Street Journal, USA Today, and The Washington Post.
In 2009, Aitken founded Alister & Paine Magazine which serves as a content distributor for B2B and luxury lifestyle companies. Two years later, he was awarded a scholarship for “exceptional entrepreneurship” by Manchester Business School’s Global MBA Program.
He has since earned a Statement of Professional Achievement from the NYU Stern School of Business and regularly attends summits on the Initiative on the Digital Economy at the Massachusetts Institute of Technology (MIT).
Aitken presently serves on the Board of Directors of Alister & Paine Magazine, Alpenglow, The Bridges Family Resort & Tennis Club and serves as the Managing Supervisor of Paid Media at Ketchum Digital.
GET THE BOOK
“I read the book in one setting. Searing. Infuriating. Uplifting. All at once. Brian Aitken has written a searing memoir about his experience inside a legal system that has lost it’s moral compass” – Clark Neily III, Institute for Justice
Thoughts on Marketing, Freedom, Mountains and Entrepreneurship.
The War Chest
Last quarter I ran a branded content campaign with the New York Times (Wikipedia: Branded Content) that included a paid post and display banners across the entirety of the nytimes.com website. To be blunt, I didn’t think it was worth it. But why not and, more importantly, why did my client disagree? The design? Not…
Let me get this out of the way upfront: I hate going to conferences. In my experience, the average conference operates on a 1:3:12 ratio of substance to bullshit to someone trying to sell me something I don’t need for a problem I don’t have. Too many of the conferences I’m invited to are simply sales pitches…
I’ve been managing a campaign where one of the KPI’s (Mashable: What is a Key Performance Indicator) is capturing email addresses for a free subscription to a digital magazine. Over the past few months, I’ve been pushing my vendors to give me access to beta products so I can experiment with new tools before they…