Who am I?

Digital Strategy

Brian is a Webby Award nominated marketer, entrepreneur, and best-selling author. He helped oversee the launch of Adobe Lightroom 4, Photoshop CS6, and the Creative Cloud at Edelman Digital, was the Head of Creative Strategy at Emergent Order, brought digital strategy to the Foundation for Economic Education as their first Director of New Media and helped Ketchum–the world’s oldest PR firm–build a $24 million Paid Media Division as their Managing Supervisor of Paid Media.

He is presently the Vice President of Social Strategy at ASSEMBLY, serves on the Board of Directors of Alister & Paine Magazine, is a business advisor to FuelX, and is an advisor to–and adjunct faculty member at–the Rutgers Business School.

Corporate Brand Strategy 96%
Social Media 99%
Paid Media 91%
Alpine Climbing 78%
Tinkering on Old Porsche's 62%

@briandaitken

Follow me on Instagram for
inspirational posts and photos
of my adventures.

My Work
Branded Content + Creative Direction for Ferrari

Branded Content + Creative Direction for Ferrari

View Project
Managing Corporate Crisis with Paid Media

Managing Corporate Crisis with Paid Media

View Project
Global Digital Launch of Photoshop CS6

Global Digital Launch of Photoshop CS6

View Project
Ethnographic Research for The North Face

Ethnographic Research for The North Face

View Project
Around the World With Lightroom

Around the World With Lightroom

View Project

In case you were wondering

MORE ABOUT ME

Brian Aitken

Brian attended Rutgers University as an undergraduate where he launched his first company, Vertical Trips, a social utility that connected young professionals with adventure vacations across the United States. Aitken later served as a publisher at MediaPlanet where he financed and oversaw special reports that were distributed in the Wall Street Journal, USA Today, and The Washington Post.

In 2009, Aitken founded Alister & Paine Magazine which serves as a content distributor for B2B and luxury lifestyle companies. Two years later, he was awarded a scholarship for “exceptional entrepreneurship” by Manchester Business School’s Global MBA Program.

He has since earned a Statement of Professional Achievement from the NYU Stern School of Business and regularly attends summits on the Initiative on the Digital Economy at the Massachusetts Institute of Technology (MIT).

Aitken presently serves on the Board of Directors and/or advises several companies in the Media, AdTech, and FinTech spaces. He is currently the Vice President of Social Strategy at ASSEMBLY.

GET THE BOOK

“I read the book in one setting. Searing. Infuriating. Uplifting. All at once. Brian Aitken has written a searing memoir about his experience inside a legal system that has lost it’s moral compass” – Clark Neily III, Institute for Justice

Buy Now

Thoughts on Marketing, Freedom, Mountains and Entrepreneurship.

The War Chest

MY COLLABORATION WITH ROLLS ROYCE & MIKE RUBENDALL

MY COLLABORATION WITH ROLLS ROYCE & MIKE RUBENDALL

I remember the day I quit my day job to commit to launching Alister & Paine Magazine. It was December 3, 2008 and I was twenty-five years old. I was working at a publishing house and my boss had just tried to cut me out of a five-figure commission check. He told me I could…
1,465 Miles in a Frankfurt Flyer

1,465 Miles in a Frankfurt Flyer

This article originally appeared in the November/December 2016 edition of the Porsche 356 Regsitry. The very first thing anyone asks when they see the Frankfurt Flyer is always, “What the heck is that thing?”. No, it’s not a kit car. No, it’s not technically a Porsche. It is something else altogether. Perhaps the best way…
My Cocktail: The St. Louis Time Machine

My Cocktail: The St. Louis Time Machine

I've been spending a lot of time in the Show Me State lately and wanted to craft a cocktail that blended the preferred drink of MadMen worldwide with something uniquely St. Louis. The drink I came up with is an Old Fashioned inspired by Gooey Butter Cake, a sugary dessert St. Louis is famous for. It's…
Merry Christmas!

Merry Christmas!

Two-thousand-and-fifteen started off as a bit of a mixed blessing. On the one hand, my memoir made Amazon's Bestseller's list and Jenna had finished both chemotherapy and radiation treatment, but we weren't out of the woods yet. For most of 2014, we'd been battling to keep our "muchness", to borrow a sentiment from Lewis Carrol's Mad Hatter, and…
If the New York Times Branded Content Solution is So Awful, Why Do We Keep Buying It?

If the New York Times Branded Content Solution is So Awful, Why Do We Keep Buying It?

Last quarter I ran a branded content campaign with the New York Times (Wikipedia: Branded Content) that included a paid post and display banners across the entirety of the nytimes.com website. To be blunt, I didn’t think it was worth it. But why not and, more importantly, why did my client disagree? The design? Not…

PR Advice for Startups from DigiDay, Elite Daily, and Me.

PR Advice for Startups from DigiDay, Elite Daily, and Me.

Last night I was on a panel of experts talking to Silicon Alley entrepreneurs about how startups can cut through the noise and reach their target audience. The other panelists included Luis A. Navia of Elite Daily, Aaron Gottlieb of DigiDay, Yannis Moati of HotelsByDay, and João-Pierre S. Ruth of Xconomy. Who Are These "Experts"? I'm going to run…
BUILDING BRANDS FROM
Manhattan