August 25, 2010 | Brian D. Aitken

This month Alister & Paine launched a comprehensive social media campaign working across brands in order to create conversations on Twitter and other social media platforms that would otherwise have not existed.

We worked directly with Boulder’s own Justin’s Nut Butter to produce a Twitter campaign where one new follower of @alisterpaine would win a months supply of their delicious nut butter… we’ve been getting calls and emails nonstop about developing similar campaigns for other companies ever since!

Just this morning we saw that a partner of ours, Vineyard Vines, was up to the same thing! Starting “soon” they’re rewarding random followers with small giveaways.

It’s awesome to reward loyal fans – but if you decide to develop a similar campaign for one of your clients remember keep the objective in mind. For us it was the perfect balance of generating buzz about Justin’s Nut Butter while gaining new Twitter followers for ourselves… a win-win situation!

ToiletPaperEntrepreneur.com | August 19, 2010
Earlier this week Mike Michalowicz, the Editor of ToiletPaperEntrepreneur.com,  asked me to help answer a question for aspiring entrepreneurs, namely what question every aspiring entrepreneur should ask themselves before starting a business. What he didn’t mention was that you’d have to scroll down to #44 on the list to read my advice! [...]

August 9, 2010 | Brian D. Aitken
Okay, so I don’t update this blog very often (secret: it’s transitioning into a living portfolio of client case studies… but that’s a while down the road) regardless, I thought this was worth sharing.
As part of my desire to have Alister & Paine as credible and knowledgable as possible [...]

May 24, 2010 | Crispin Porter + Bogusky
Ok… maybe it’s no big deal for most people but today one of the coolest things happened… CP+B tweeted an article published by Alister & Paine and we’re splattered all over their homepage today.
For those of you who don’t know Crispin Porter + Bogusky is one of the [...]