Case Studies

Social Media Growth

From 2011-2012 I was tasked with being the first ever Director of New Media for a 65 year old think-tank. Read more about how I developed the organizations first Brand Standards & Social Media Policies and grew their YouTube viewership by 1,300% over the previous year here.

Transformational Change

In 2008 I was recruited to help transform one of the 22 branches of an international publishing house. Read more about how I destroyed all previous sales records, helped save them from being shut down, and paved the road for domestic expansion here.

Business Development

In 2010 I built a new business pipeline for an emerging digital creative agency with clients like Ludacris and Justin Bieber. Read more about how I exceeded our sales forecast in only three months here.

About Me

Prior to becoming an Account Supervisor at Edelman Digital I founded two internet startups, spent a year overhauling a non-profits digital strategy, and was a Publisher for MediaPlanet. In 2011 I received my Statement of Professional Achievement from the NYU Stern School of Business and was the Sam Adams Alliance Reformer of the Year. In 2010 I was named a Cisco Hero of the Human Network and am currently working on my MBA at the renowned Manchester Business School where I am on scholarship for 'exceptional entrepreneurship'.

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