From February 1, 2011 until January 31, 2012 I was responsible for restructuring the new media and marketing strategies for a well established 65-year old non-profit.
Within that year I grew their YouTube viewership by 1,300% over the previous year, developed the organizations first Brand Standards & Social Media Policies, and spearheaded an integrated and cohesive rebranding initiative based on a years worth of market research.
One of the viral videos I directed got the organization play in Forbes Magazine, is being used as a teaching aid in two law courses at Pepperdine University, and has recently been downloaded by the U.S. Department of Justice for use in training the DEA.
“Brian has transformed the way we think and act in the social media space while building, from nothing, a HD-quality video program that produces content on a weekly basis and has dramatically expanded our presence on YouTube.” – Carl Oberg, Executive Director of FEE
Copyright Brian Aitken 2008-2011
