Around the World with Lightroom
In 2012 Adobe launched Lightroom 4, a new version of Lightroom with an integrated Map Module that allowed users to categorize their photos based on the GPS data in their digital photos. As an Account Supervisor at Edelman Digital, I ideated this campaign with one of National Geographic’s most famous photographers.
This campaign alone reached more than 2.7 million people and resulted in 3,749 photo submissions. The winner of the contest went on a once-in-a-lifetime photo expedition to Thailand with Steve McCurry. Adobe nominated it for a Webby Award and it was a Shorty Award finalist for “Best Use of Facebook in a Campaign”.