Global Digital Launch of Photoshop CS6

Global Digital Launch of Photoshop CS6

As the Account Supervisor at Edelman Digital, I helped supervise the global digital launch of Photoshop CS6 beta and Photoshop CS6 to millions of users worldwide.

The beta, alone, saw over 500,000 downloads in less than a week thanks to strong brand recognition and a loyal customer base that we helped activate through a series of digital touch points.